House Concierge
The House remains at hand, always.
THE RECORD
PRIMA
The House took the family's name in 1896. The name, and the work, are older.
The workshops and standards established in these first years remain the reference for everything the House produces.
The Network
The House formalises its supply lines: tanneries, weavers and workshops across Europe, and the first trading relationships in Arabia.
Several of these agreements remain in force today.
The Gulf
The House extends its manufacturing and trade across Oman, the Emirates, Bahrain, Qatar, Kuwait and Saudi Arabia.
Its work enters the region largely under the names of others.
Nizwa
A permanent presence is established in Nizwa, Oman — one of the oldest trading centres in Arabia.
It remains the seat of VERANI's operations in the Gulf.
The Trade Behind the Trade
VERANI stands behind collections, manufacturers and houses across the region.
The names are familiar. The hand is not credited.
The House prefers it this way.
The House Continues
VERANI works across the Gulf and beyond, under the standard set in 1896. The name now appears on the work itself.
